Dada Group’s JDDJ Innovates Marketing Activities to Create a True Omni-Channel Customer Experience for Brand Partners

SHANGHAI, April 12, 2021 /PRNewswire/ — Dada Team (Nasdaq: DADA) (“Dada”), China’s primary nearby on-demand from customers supply and retail system, is happy to announce that JDDJ, the on-demand from customers retail platform of Dada, has created numerous exclusive internet marketing occasions, this sort of as Service provider Category Working day, Super Manufacturer Working day, Super Admirer Day, Coupling Working day, and New Merchandise Pageant to aid model associates increase their brand name affect and omni-channel strategy. Leveraging the positive aspects of O2O platform and 1-hour shipping and delivery services, JDDJ has grow to be the key promoting situation for makes integrating solution performance, focused end users, and successful applications.

“JDDJ established a test discipline for revolutionary O2O marketing for manufacturer associates, which jointly promotes IP advertising and marketing, increases brand visibility and performance, and achieves the omni-channel promoting,” explained Wenqi Yang, Head of Branding Company at JDDJ. “JDDJ will continue on to cooperate with brands to innovate methods of digital internet marketing and offer you just one-hour delivery provider for far more customers.”

“As the on-demand from customers retail industry grows, offline shops and manufacturer homeowners have additional calls for for on the web marketing and profits advancement. Setting up with impressive marketing routines, JDDJ empowers manufacturers and industries by creating new intake scenarios in micro e-commerce era,” explained Jianzhen Peng, Secretary Basic of China Chain Retailer & Franchise Affiliation.

JDDJ’s Ground breaking Advertising and marketing Routines:

  • Merchant Group Day: In October 2020, JDDJ partnered with primary supermarkets and well known grain & oil makes this kind of as Yihai Kerry, Fulinmen, and CR Ng Fung, to start the Merchant Category Day advertising celebration. Starting up with grain and oil class, this celebration linked on line and offline channels to know worldwide advertising and marketing and prolonged O2O advertising and marketing exercise in the micro e-commerce era. The info showed that throughout the celebration, revenue of grain and oil items on JDDJ improved by 97% in contrast to normal each day product sales in October.
  • Super Model Working day: In June 2020, JDDJ cooperated with Unilever in launching the very first Super Model Working day function with the theme of “Honor of Kings”. By means of on-line and offline marketing campaign, this occasion launched advertisements in 1000’s of offline suppliers and the live-streaming event for models, leading to a considerable enhance in gross sales and successful internet marketing to customers. All through the celebration, Unilever saw a thirty day period-on-month profits maximize of over 450% on JDDJ’s system.
  • Super Fan Working day: In August 2020, JDDJ cooperated with Yili’s SATINE, P&G’s Whisper, Mars Wrigley’s Added and Mondelez’s Oreo to maintain the special Super Lover Day marketing party. This attracted above 10 million fans’ perspective and full gross sales of participating models noticed a calendar year-on-12 months improve of 3 situations. Moreover, JDDJ and Yili’s jointly launched a further Super Supporter Working day in September 2020, which invited Wang Kai, the ambassador for the manufacturer, to introduce solutions at JDDJ’s livestreaming room. Throughout the event, Yili established a new file in product sales of its low-temperature solutions on JDDJ, with a thirty day period-on-month raise of 4.4 instances.

This year’s JDDJ 415 Anniversary Purchasing Competition is launched from April 8 to 18. In the course of the time period, JDDJ partners with leading grocery store chains in China, which includes Walmart, Yonghui Supermarket, CR Vanguard, BBG Supermarket, Aeon, Jiajiayue, Lotus and popular brands, these as Yili, Mengniu, P&G, Unilever, Yihai Kerry, Mars Wrigley, PepsiCo, Nestle, as perfectly as in excess of 100,000 service provider outlets on the system to create a “A person-hour Browsing Carnival”. This gives people in nearly 1,400 counties and cities in China with “a person-hour delivery” solutions for all categories of items, this kind of as supermarket groceries, new meat and eggs, daily necessities, cell telephones and electronics, natural beauty and apparel.

About Dada Group

Dada Team is a primary platform of area on-demand retail and supply in China. It operates JDDJ, a single of China’s greatest area on-demand from customers retail platforms for suppliers and manufacturer house owners, and Dada Now, a main neighborhood on-need supply system open to retailers and unique senders throughout different industries and merchandise categories. The Firm’s two platforms are inter-connected and mutually effective. The Dada Now platform permits enhanced supply practical experience for participants on the JDDJ system as a result of its commonly accessible success answers and solid on-demand delivery infrastructure. Meanwhile, the large volume of on-demand from customers shipping and delivery orders from the JDDJ system raises get quantity and density for the Dada Now platform. In June 2020, Dada Group commenced buying and selling on the Nasdaq World-wide Current market, below the ticker image “DADA.”

Supply Dada Group

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