First it was baby formula now it truly is tampons. The summer of 2022 is shaping up to be the year of the fantastic tampon scarcity, with the two cotton and plastic in higher demand from customers and very low quantity. Scarce elements and supply chain complications have left consumers scrambling to locate the merchandise they’ve very long relied on for menstrual treatment.
August, a direct-to-buyer time period care manufacturer, has so far managed to skirt the lack. Released in 2021 by latest college or university grads Nadya Okamoto and Nick Jain, the Brooklyn-based mostly organization has averted jogging out of inventory although some of its rivals have sold out of merchandise, and it has not been mainly because of a lack in demand from customers. August produced more than 30 per cent thirty day period-in excess of-thirty day period earnings advancement through its very first six months of operation, in accordance to the founders. Okamoto, 24, and Jain, 22, launched the 8-person enterprise with $2 million in funding lifted mostly from angel traders.
In this article are 3 methods August positioned itself to beat the tampon scarcity.
1. Stockpiling inventory
Due to the fact Okamoto and Jain released August in the course of the pandemic, when provide chain problems and pantry loading led to empty retail outlet shelves across the U.S., the pair have only at any time operated in volatile market problems. And they have faced their personal troubles with keeping inventory. After experiencing 130 percent growth in regular tampon product sales in between October and November of 2021 and promoting out of solution, the co-founders made a decision to double the amount of stock they earlier held on hand, and to normally have a backup system for identical cases in the upcoming.
“We have only at any time witnessed [a market] this negative,” Okamoto suggests, introducing that when it comes to the reliability of the offer chain, she and Jain “have incredibly minimal expectations.”
2. Avoiding plastic
While conventional menstrual solutions are built with plastic, August slice plastic out of its pads and packaging, using it only for applicators. All of the firm’s packaging is created from recycled components, the merchandise come in compostable polyvinyl liquor wrappers, and the plastic tampon applicators are recyclable. Using sustainable products and leaving plastic out of the equation led to difficulties getting sellers and manufacturers, but the selection has assisted the company steer clear of the scarcity, in accordance to Okamoto.
“Unexpectedly, the fact that we are more sustainable implies that we’re not suffering from the very same provide chain shortages as other firms,” she suggests, incorporating that some period treatment models make pads with enough plastic for three to five plastic baggage. “Exactly where they could be having difficulties to get much more plastic resources, we are not dealing with that.”
3. Pricing for accessibility
August’s costs fall on the lower conclude as opposed with other direct-to-shopper makes, with a box of 8 tampons retailing for $9.50. In the 27 states that have an lively tax on menstrual products and solutions, August addresses the tampon tax so its clients never have to.
“A lot of [the strategy] is pricing at what we can,” Okamoto says. “Element of it was also striving to make positive that regardless of what the industry normal was, we could type of press the boundary on what available time period care looks like.”