New business strategy helps food truck operator to withstand pandemic pressure

PUTRAJAYA: Though many business owners have caved in to the troubles posed by the Covid-19 pandemic, a group of petty traders below have managed to retain going immediately after tweaking their organization methods.

1 of them Siti Rafitah Rakhimi, 37, who operates a food truck in Precinct 14 listed here, realised she could not count on her common method of small business following the Motion Control Order (MCO 1.)) was first imposed in March last calendar year.

Like countless numbers of other entrepreneurs, Siti Rafitah – whose specialty is a assortment of pizza that she herself created and marketed less than the brand name title Alla Piccola Italia (API) – decided to consider her business enterprise on the internet, consequently enabling her to lengthen her current market to all above Putrajaya and Cyberjaya.

“Before the pandemic struck, I felt that operating from one particular website would be very good sufficient as I could get a whole lot of shoppers. But that check out improved just after the MCO was imposed and all places had been afflicted,” she reported.

She advised Bernama she begun offering her pizza on the web as before long as MCO 1. was enforced and promoted her venture via her Fb and Instagram accounts, as well as leaflets that have been distributed door-to-doorway.

“I just couldn’t let my business die… I am now targeting regular buyers who love taking in the pizza I make,” reported Kedah-born Siti Rafitah who started out her meals truck organization in 2019 and has a degree in human methods from Universiti Putra Malaysia.

In accordance to Siti Rafitah, out of the 14 foods truck operators who applied to do small business at Precinct 14 in this article, only 4, which include her, are even now functioning there.

“Some of my fellow traders have been pressured to take up other positions, which includes driving for e-hailing companies. Presently, our priority is not to make a earnings but to preserve our enterprises alive,” she stated, including that she nearly felt like throwing in the towel soon after MCO1. was imposed.

“Just imagine, at that time my business was scarcely a year old and I was nevertheless hoping to create my pizza model… then, suddenly came Covid-19.”

Siti Rafitah, who received a company personal loan of RM150,000 from Majlis Amanah Rakyat (MARA) to start her meals truck enterprise, stated she resolved to persevere when she believed about the destiny of her two workers who experienced been working for her given that she embarked on her business enterprise.

Right before the MCO, she could rake in weekly income of about RM4,000 to RM5,000 a 7 days. Following the movement constraints, her weekly profits dipped to involving RM1,000 and RM2,000. Business enterprise, even so, is finding better now as orders for her pizza are escalating day-to-day.

Rafitah, who discovered to make pizza from scratch by means of YouTube movies, features 14 sorts of pizza featuring several toppings, every single priced at among RM15 and RM30 relying on its size and type.

She has also hired two riders to provide her orders, which commonly peak involving 5 pm and 8 pm.

“The pandemic has taught me to adapt to uncertainties. We need to usually be organized to face any circumstance despite the fact that our item experienced been perfectly-obtained earlier,” she reported, incorporating that she is also grateful for the RM3,000 grant disbursed by the government to little and medium enterprises (SMEs) less than its Prihatin Special Grant initiative.

In the meantime, Muhammad Hadi Abdul Rahim, 40, operator of Sarah Satay Ampang, stated he had to shut seven of his 10 branches in the Klang Valley subsequent the implementation of MCO 1..

Muhammad Hadi, who is even now working difficult to sustain the enterprise that has been in operation considering the fact that 1981, reported before the pandemic, each individual of his branches could offer 3,000 sticks of satay a working day.

“Our revenue have plunged by 50 per cent since the MCO was enforced in March last calendar year,” he lamented.

Muhammad Hadi, who is primarily based at Precinct 15 listed here, said though the govt has been extending aid to SMEs, petty traders are continue to experiencing financial constraints as they have to go on paying the rental for their premises and their workers’ salaries.

Pointing out that their funds holdings have almost dried up, he reported the soaring prices of raw resources have worsened the predicament.

“Fortunately, we are authorized to stay open until finally 10 pm, as opposed to the MCO previous 12 months when we couldn’t run at all,” he added. -Bernama

About Marie C. Delgado

Check Also

Developing a Talent Strategy

Developing a Talent Strategy

Now additional than ever, expertise engagement is important to a company’s achievement and, pretty possibly, …