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Sabrina Caluori has been promoted to Government Vice President and Head of Advertising and marketing and Manufacturer Method for Nickelodeon adhering to the departure of Chief Promoting Officer Jenny Wall this week.
The new article will see Caluori — who joined the channel in August 2021 as SVP of brand and written content tactic — direct on- and off-air consumer marketing and world-wide brand name and written content launches across liner, digital and social platforms. In the expanded role, she will continue on creating consumer-based campaigns that intention to link Nickelodeon franchises with family members and youngsters, as properly as guidance material developed for linear and Paramount+.
“Sabrina’s extensive expertise in brand constructing and internet marketing world franchises for linear and streaming will assistance shift Nickelodeon forward as its audiences and platforms go on to improve,” Brian Robbins —president and CEO of Paramount Photographs and Nickelodeon and main material officer of Kids & Family for Paramount+, and to whom Caluori will report — explained in a assertion. “Her generous spirit and empathetic management is also important to guiding our stellar Advertising and marketing group during this time of ongoing field transformation.”
Robbins continued, “Jenny performed an significant position throughout these final three many years of Nick’s imaginative renaissance, and we are grateful to her for all the method and resourceful vision she introduced to our group.”
In addition, Caluori will incorporate Vincent Arrico, SVP and Government Artistic Director at Nickelodeon and Sara Francis, VP of Promoting Operations, to her current immediate stories.
In her preceding role, Caluori oversaw global brand name system, first programming launches, media preparing, digital and social media and marketing and advertising analytics. Prior to Nickelodeon, she put in 12 a long time at HBO, where by she led marketing for these kinds of sequence as “Game of Thrones,” “Insecure,” “Euphoria” and “Big Minor Lies.” Right before becoming a member of HBO, Caluori led the account staff at the interactive company Deep Target, where by she spearheaded electronic media, inventive and publicity for purchasers like HBO, Miramax, Google, Courtroom Tv and Comedy Central.
Deadline initially noted the news.
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