Recent Posts

Don’t horse around with a misguided media strategy

Don’t horse around with a misguided media strategy

Why does the adage advise placing the horse before the cart? To remind us about the proper buy of gatherings. Understanding or identifying that proper get involves more than hitching up our horse and loading our cart. We have to know where by we’re likely. Corporations understand the value of …

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Aligning brand strategy with business strategy: Interview with Scott Oxford

Aligning brand strategy with business strategy: Interview with Scott Oxford

The C-Suite typically sights brand as anything ‘shiny’ that the advertising and marketing office handles, but are they missing out on a useful opportunity to capitalise on the alignment among brand name approach and company approach? In this job interview, Internet marketing speaks with brand name strategist and storyteller Scott …

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