Subway Is Abandoning Customized Sandwiches for Simpler Menus

Marie C. Delgado


Subway is launching its new Subway Sequence menu as a important departure from its historic “create your very own” business enterprise product.

The new menu includes a listing of 12 sandwiches that customers can purchase as is, which is the norm in most eating places but a big improve for Subway. They appear in 4 groups: Italianos, rooster, golf equipment, and cheesesteaks.

The sandwich chain grew common for its custom made sandwiches designed by workers appropriate in entrance of prospects, who could position to exactly which elements they wished. “Shoppers wander into a Subway with the expectation that they will customise their sandwich… It really is the foundation that Subway was constructed on and the way it really is been for 60 yrs,” Subway stated in a push release announcing the new menu.

Now, Subway is repositioning the menu to be extra like other rapid-provider dining establishments, inquiring prospects to “belief their culinary knowledge, and have confidence in in the sandwich artists to build a sandwich Subway believes buyers will love,” the chain said. 

The new sandwiches grew to become obtainable Tuesday, while prospects can nonetheless make substitutions or create their personal sandwiches. 

There are a several prospective good reasons for the new menu. A standardized menu with a lot less emphasis on customization has the opportunity to make operations speedier for employees by reducing complexity. Checks showed that the new menu “sped up functions” and led to less queries from consumers, Subway North The united states president Trevor Haynes told Insider at a push party.

Quicker company could lead to larger sales volumes and a lot more revenue, Kalinowski Equity Associates president Mark Kalinowski instructed Insider. Subway has relatively small device product sales as opposed with competitors like McDonald’s and Wendy’s, so the simplified menu could pace up lines and most likely lead to more income. Subway’s 2021 menu refresh bumped income soon after a downward development and showed some hope for the chain, so a further a lot more formidable change could be promising.

Creating a menu with pre-picked choices could also drive customers who do want to customize orders toward electronic orders. Electronic orders keep on to develop across the industry, and the format is “good for customization,” Kalinowski mentioned. Digital gross sales are eye-catching to companies many thanks to much better margins, speedier planning, and reduce expenditures in preserving dining rooms, as buyers typically choose the meals to go.  

Subway’s embrace of overall customization kick-begun a craze that took in excess of quickly food, getting to be enormous with the increase of Chipotle and showing up throughout the field, from Sweetgreen to Cava. Chipotle in certain grew well known next a comparable assembly-line product exactly where prospects could level to components and watch them come to be aspect of a bowl or burrito. Now, it really is embracing the opposing development in the field: simplification, Kalinowski explained. 

It is a “sensible go” that could lead to greater purchaser experiences and enhanced gross sales, Kalinowski informed Insider. Benefits in the future quarters will display if it’s enough to reverse Subway’s trend of closing suppliers and losing franchisees.

Are you a Subway worker with ideas on the new menu? Electronic mail this reporter at [email protected]


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