Few items are as valuable to a organization as customer opinions. Right after all, if you know what your buyers feel about you or your solution, you can much more conveniently go in a direction that meets your focus on market’s wishes and requirements.
Domo has a very fantastic plan as to what its buyers think about its platform thanks—in aspect, at least—to TrustRadius, an corporation that compiles critiques of program answers so that enterprise leaders can make extra informed technological know-how getting choices.
But which is not all TrustRadius does. It also doles out testimonials-primarily based awards each Might. And in 2022, those people awards arrived early and normally for Domo, which won throughout 3 essential categories: Small business Intelligence, Embedded Enterprise Intelligence, and Details Discovery & Visualization.
How did Domo’s vice president of customer good results, Robert Davy, consider the information? I cornered him and found out.
Q: I guess the noticeable first issue is: What’s your preliminary reaction to Domo profitable so lots of awards of this nature?
A: Well, it is extra validation of the platform and how our buyers are engaging with it. The awards are based mostly on suggestions from consumers and the worth that they are deriving from making use of our platform, whether it be for company intelligence or interacting with their information.
But in all probability the biggest factor we do is generate insights by producing our customers’ data actionable. To me, that’s compared with a good deal of other BI applications that I’ve viewed. With Domo, you’re capable to combine, normalize, and rationalize 1000’s of various info sources—and then make intelligence out of that to drive clever steps that propel their business conclusions.
Q: Domo has definitely set a whole lot of time and energy and target into its embedded BI capabilities. What does getting regarded for that say to you?
A: Just one of the big trends we are looking at from our clients is that they’re altering the way in which they interact with their consumers by leveraging Domo’s embedded technologies (Domo Just about everywhere). It enables them to choose their consumer interactions to a new amount, and it creates a larger diploma of urgency and accountability for us to get that appropriate for them. In numerous cases, our consumers are making new prospects to have interaction their consumers.
For example, one particular of our substantial, international gaming associates is applying embedded analytics to connect and interact with thousands of partners. This is key for three reasons. First, the embedded practical experience will allow them to inject their brand into the system so that it is an extension of their firm. Second, it allows them to scale to a massive husband or wife community—and tens of hundreds of clients past that. And at last, they were being equipped to provide the answer without a significant amount of means, meaning a crew of just 3-4 entire-timers had been in a position to provide the resolution to daily life and control it likely ahead. That is very great when you consider the scale at which they run.
Q: Data discovery and visualization are extra classic, par-for-the-system approaches that companies leverage data. But profitable on that entrance has bought to experience excellent, too.
A: What it seriously suggests is our buyers are successful and getting value from our platform. It almost does not matter in which the info exists, whether or not it’s in an on the internet system or a info centre on your desktop—or buried in a area that can make it “dark data.” The point that we can bring that data to everyday living and integrate across numerous resources so that shoppers can interact with it is definitely the important.
We have long-expression buyer interactions, and a good deal of the preliminary deployments come about inside days or weeks, not months or years. As they see the price of the preliminary use situation, ideation ordinarily grows with our consulting groups, who are focused on time to value and then expanding the spots that Domo can generate value for them.
We have a person retail buyer that experienced a sequence of checklists for its retailer supervisor to overview and update. The challenge was they experienced to go into diverse techniques to obtain the responses and benefits, then toggle back to the checklist. What is a lot more, aggregating those checklists was time consuming, and then out of date by the time they ended up completed.
By bringing the details from those people devices into Domo, they were in a position to make a facts app that delivered rapid entry to their information and around authentic-time answers to people checklist items. This enabled them to get far more visibility to their effects and have an understanding of variance to their KPIs, right from their cellular gadget.
Now, they can have interaction instantly with their clients and workers and drive a distinct consequence for them. Possessing greater entry and visibility to their info has seriously impacted the efficiency of their small business in a optimistic way.
Q: When you have discussions with consumers, or you see these sorts of awards arrive Domo’s way, how does that play into how you approach, and how you go about environment objectives?
A: We’re often hoping to discover from and combine feed-back. I imagine a person of the great things about Domo is that our prospects are so fanatical about the system. So, the awards are validation of the benefit that they are having from it. If not, they wouldn’t be distributing nominations and opinions.
For case in point, a single of our clients was just sharing how they are utilizing Domo In all places to integrate acquisitions. Think about it: You have two separate businesses that are coming alongside one another and will have to have to combine systems, facts, and people today. Domo Almost everywhere makes it possible for them to speed up the time between obtaining a new business enterprise and the time to fulfill their workforce. They carry the knowledge into the Domo system, mix it, and then essentially start off to connect with the workforce. The velocity and agility organizations are attaining by leveraging our system is very outstanding.
Internally, teams throughout the business are all targeted on our shoppers and serving to them extract as considerably value as they can from Domo. In conditions of targets internally, it is not about profitable awards it’s about environment aims and priorities all over time to benefit for our customers and then encouraging them with adoption. We glimpse at the consumer journey and times of real truth that assist maximize worth and affect for their enterprise.
Discover how quite a few of Domo’s additional than 2,000 buyers are making use of the award-successful platform to get in advance and stay in advance in their respective fields.
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