What Are the Best Tools for Storytelling With Data Visualization?

Marie C. Delgado


Storytelling with data is a very important aspect of any articles marketer’s toolbox. Whether you are employing facts visualization to illustrate a issue you are attempting to make, or you want to showcase info from an evaluation your group has done, appropriate details design is crucial to producing efficient visuals that absolutely everyone is satisfied with. Charts and infographics can be very, but if they are not also correctly breaking down facts in a way that helps make an effects on the audience, they are probably not truly worth the time and work.

Under, we examine how storytelling ties into information visualization, and what equipment can support you bring extra knowledge into your content. We also a short while ago current our Find out Heart posting about storytelling with data, to highlight how info transforms our written content and legitimizes the details we’re seeking to make, no issue the topic. Be confident to examine it out for even extra insights!

How does storytelling tie into facts visualization?

Visualization is the act of taking facts and breaking it down in a visual way that assists the audience comprehend at a look what the knowledge is telling us. This could be anything like getting populace facts from a city and building a pie chart that reveals the age ranges of all inhabitants or hunting at a bar chart to see that the quantity of applications an ordinary person downloads on their smartphone has slowly amplified above time. Then, just after this information is launched, we use storytelling via content to even further explain what the knowledge is telling us.

For occasion, if we know that the regular consumer downloads two more applications to their cell phone then they did five several years prior, we can deduce that customers are probable employing their telephones more. This can support us introduce our major issue or remedy, these as an app cleaning utility to assistance people get rid of applications they no for a longer time use, or behavioral modifications for users that want to be on their cell phone considerably less.

The greatest instruments for facts visualization

If you’re wanting to generate your exceptional facts visuals, which is suggested so you never use somebody else’s information without having their authorization, there are numerous equipment you can use to acquire knowledge that will affect the primary details in your content narrative. These cost-free and compensated tools variety from the adhering to:

  • furnishing the facts for you in a chart structure

  • providing you uncooked knowledge to create into graphics

  • letting you to import your uncooked info so you can make the visuals you need to thoroughly summarize the knowledge points

Developing your individual details visualizations can enable you make imagery that illustrates your place, influences end users to acquire action, or can help you demonstrate your factors in a visual way. Whether or not you need info trends in excess of time or an investigation of your data to identify future steps, these resources can assistance.

Google Trends

Most SEOs are knowledgeable of Google Traits, but practically any industry can use it to get a quick pulse on what is trending in their distinct subject of products and solutions or companies. For instance, if you are an e-commerce, you can verify out the Google shopping traits to see what solutions are becoming searched for most just lately. The website page also factors out big spikes for specific products phrases for e-commerce, this sort of as “y2k aesthetic.”

In addition, Google Tendencies also displays day by day overall trending research topics in specific countries. This is genuinely beneficial if you might be wanting for knowledge that applies to a precise region or the pulse of a specific region total, this sort of as new music or recent gatherings.

The primary section of Google Trends makes it possible for you to assess multiple matters as once to see how consumer interest has ebbed and flowed more than time.

Screenshot of trend lines for cryptocurrency and NFTs on Google Trends.

This facts can be an powerful way to showcase how certain audiences have gained or misplaced curiosity in a subject matter over a established period of time of time.

Google Charts

If you currently have data that you have to have to plot into charts, Google Charts less than Google’s development applications is a good way to do that. It enables you to import information which you can create visualizations from and then position on your website.

It is totally free and fully customizable. It also has a gallery you can browse for illustrations of readily available charts, which can help you determine which is most effective for your facts.

Screenshot of Google Charts options. Top row: Geo Chart, Scatter Chart, Column Chart. Bottom row: Histogram, Bar Chart, Combo Chart.

This resource may perhaps demand additional developer expertise considering that you are going to have to HTML5 and other code to pull in the info.

On top of that, Google Details Studio is comparable to Google Charts, the place you can import several various information resources to develop graphics and are living charts primarily based on API-related data. Even so, it is targeted a lot more on giving an inside data dashboard instead than community-dealing with charts for articles internet pages.


If you’re on the lookout to share search phrase study or search information in excess of time, take into account applying Moz. Moz Professional allows you to track your campaign facts above time (as properly as investigation competition), and the suite of no cost resources allows you look at knowledge on certain key terms or inbound links.

Screenshot of Moz Keyword Explorer results for keyword "chromebooks"

This knowledge evaluation can be utilised in advertising and marketing pieces to explain traits in look for around time, or you can use this form of data in your internal stakeholder content, these kinds of as when you want to illustrate the good results of your natural and organic material campaigns or how the number of inbound links to certain webpages has greater in excess of time considering the fact that you begun updating old posts.


Tableau is arguably the most effectively-regarded information visualization instrument obtainable. It has paid and totally free variations. The free of charge edition, Tableau Public, requires a computer software obtain, but then allows you create information visualizations for free of charge (with some limits that are lifted in the paid out edition).

To see some of the knowledge visualizations that had been developed employing Tableau, they have their free of charge 3D VizGallery that lets you wander through a 3D “art gallery” of real jobs. Here’s an example masking “Work Like an Artist: Every day Routines of Famous Creatives” from a person who tailored details from guides on creatives’ get the job done schedules by Mason Currey, Wikipedia, and blog posts.

Example Tableau report showing pie graphs for different composers and artists.

Exterior details from organization person facts

If you have been looking for knowledge from big businesses, several make some of their knowledge community, which can be pulled to develop a info evaluation or pattern report above time. Two good illustrations of this are:

Spotify Charts

If you want to see how unique audio or other media hosted on Spotify is doing more than time, look at out Spotify Charts, which reveals you tendencies in certain genres of audio or by state.

Amazon Revenue Details

You can also see tendencies in Amazon products, these as its finest-offering guides checklist or lists of best-advertising merchandise in certain groups. External tools, like Amzscout, pull this info to assistance you see how precise products and solutions are selling over time.

Pivot tables

If you want the most uncomplicated way to chart your raw details, really don’t price reduction the power of pivot tables and charts in Excel or Google Sheets. These can routinely give you with charts and other information graphics quick, proper inside your saved info spreadsheet. There are lots of sources to build powerful charts and graphics. It’s important to notice Google Sheets may perhaps have a little bit unique method functions than Excel in some scenarios.

In conclusion

To learn much more about storytelling with facts, do not forget to evaluate our lately up to date Understand Middle webpage. Regardless of whether you are working with a easier resource like Google Sheets or want to create a wonderfully-created infographic in Tableau, facts visualization is a fantastic way to even further your storytelling narrative by illustrating your place and growing users’ understanding of the matter at hand.

To see additional illustrations of good information visualizations, check out out Juice Analytics’ considerate roundup of examples throughout a number of distinctive topics and industries.


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